ABOUT SIRHA FOOD
SIRHA FOOD, MANUFACTURE OF FUTURE
Inspiring the world of hospitality and Food Service, to be at the forefront of influences, understand the world in movement, report to better support a market and its players, is the mission of Sirha Food.
New global brand and food media, Sirha Food speaks to professionals as well as the general public and gather all the Food Service actors in 7 events: the Sirha Lyon, Sirha Green, Sirha Made, Sirha Europain trade fairs, the Omnivore Food Festival, and the Bocuse d’Or and Pastry Wolrd Cup contests.
Because the world of food today can only be considered in terms of porosity, in moving territories, alive.
WE ARE THE PEOPLE, WE LOVE FOOD.
AND WE LOVE TO MAKE PEOPLE LOVE FOOD.
BUT SOMEHOW,
FOOD IS LIFE AND LIFE IS FOOD :
ALWAYS IN MOTION,
WE WANNA BE BOTH
A REFERENCE TO TRUST,
AND A WAY TO FOLLOW EVOLUTION IN A WORLD
LED BY TRENDS, TASTES AND SOCIETIES.
SO HERE WE ARE,
TO COOK WHAT’S NEW
TO EAT WHAT’S BEST,
TO INSPIRE WHAT’S NEXT.
WE ARE SIRHA FOOD,
MANUFACTURE OF THE FUTURE
A WORLD OF FOOD SERVICE AND HOSPITALY
WELCOME TO OUR TABLE.
SIRHA LYON
21-25 JANUARY 2027
Eurexpo Lyon
Sirha Lyon is the world reference event for Food Service and hospitality. It gathers all the actors of this environment. Its visitors discover, and get inspirations to think about the business and the opportunities of today and tomorrow. Because Sirha Lyon brings together in a single physical space innovations, visions, exchanges of knowledge and major competitions allowing everyone to integrate the new configurations of an ecosystem in constant evolution.
SIRHA PASTRY WORLD CUP
22-23 JANUARY 2027
Eurexpo Lyon
Pastry is emerging in the contemporary world. The desserts are now combining their sensitivity to technicality, to the new architectural and sensory expressions. Nothing stops the sweet creators of the 21st century. And since the world is moving on, the Pastry World Cup is changing dimension, with a completely rethought universal identity. Product sourcing, natural tastes, precise gestures, team spirit are combined for a intense and visionary baking experience.
SIRHA BOCUSE D'OR
24-25 JANUARY 2027
Eurexpo Lyon
Wanted by a Chef for chefs, Sirha Bocuse d’Or is more than a gastronomic competition, it is a universal system of sharing and recognition. Technique and creation, commitment and human values, are highlighted as revealing the great talents of tomorrow’s Haute Cuisine. It is a universal language, understood on the 5 continents, which is embodied through achievements, plates and dishes, as sensitive as spectacular, in the effervescence of a public of supporters. For 30 years, Sirha Bocuse d’Or has been honoring the chefs and the trade and perpetuate the timeless spirit of Paul Bocuse’s cuisine.
SIRHA BAKE & SNACK
18-21 JANUARY 202-
Porte de Versailles, Paris
The world of bread is divided into two: «soft» bread and «crispy» bread, like the «À la française» baguette. It is all the knowledge, the know-how, the technique, the tricolor heritage which are exported and lived through Sirha Europain. Suppliers of raw materials, designers of precision mechanics, craftsmen and women, entrepreneurs: all gather around the idea of a daily bread and the morning croissant to lunch snacking, from pre-dinner snacking to sharing cake. The world loves french bakery.
SIRHA ARABIA
30 SEPT. - 2 OCT. 2025
Riyadh Front Expo
As the result of an ambitious desire to bring together local and international food service players, Sirha Arabia is the new point of convergence in the Middle East for food, equipment, and bakery-pastry-coffee professionals. In collaboration with the Culinary Arts Commission and Nard Events & Exhibitions, Sirha Arabia returns for a second edition, with more than 250 exhibitors and brands. Sirha Arabia stands out as an ecosystem of unique exchanges and meetings, where exhibitors, experts and professionals share technologies, know-how and innovations, to inspire, enrich and develop the offer of professionals, and thus meet the needs of a quickly growing Saudi market.
SMAHRT TOULOUSE
25-27 JANUARY 2026
MEET
Smahrt Toulouse, a reference event in the Greater South-West of France, dedicated to professionals in the catering - commercial and collective -, hotel and catering industries, is back for a 3rd edition. A true crossroads of exchange and innovation, this human-sized show brings together craftsmen, producers and entrepreneurs who are shaping the future of the sector in a spirit of authenticity and sharing. Integrated into the Sirha Food ecosystem since 2024, Smahrt Toulouse offers a unique platform where traditional know-how, culinary innovations and regional heritage meet, allowing professionals in the Greater South-West of France to promote their products and assert their territorial roots while benefiting from the influence and expertise of the Sirha Food network.
SIRHA MEDITERRANEE
15-17 MARS 2026
Marseille Chanot
Marseille, a key city in the Mediterranean basin, is hosting the new Sirha Food event with a clear ambition: to set up a “Food and Lifestyle” show that highlights the diversity and richness of the restaurant and hotel industry in this strategic region. A true crossroads of gastronomic and tourist influences, the Mediterranean basin is a driver of development, recognized for the quality of its culinary offer and its hotel experiences on an international scale. Sirha Méditerranée promotes the art of living specific to this region, its know-how and its traditions while offering a privileged space for commercial exchanges and the development of business opportunities between local and international players. It is intended to become an essential place for professionals wishing to capture market trends and innovate in a constantly evolving sector.
